Today, the mobile Web, social media and emerging technologies have rewired the way we work, live and play. Based on a recent Gallup poll, Americans have entered a new era of communication. Texting is now the dominant way of communication for Americans under 50. Texting, using a cell phone, and sending and reading emails are the most frequently used form of non-personal communication for adults. Between 37 and 39 percent of all Americans said they used each of these “a lot” on the day prior to being interviewed by Gallup.
So what does this mean? Will we hide behind our machines and lose human interaction? Or will we open up a Brave New World to communication, collaboration and meaningful conversation? Or perhaps we will strike a balance. One thing is clear. We live in the age of the connected consumer. Should we adapt or become dinosaurs and victims to digital Darwinism?
The shift in how we access and share information demands that businesses, organizations and government adjust their strategies and systems. Success today depends on enhancing the user’s experience and reaching people in their everyday environment—anywhere, any time and on many devices.
Future studies will show the evolving impact of technology—good and bad. From Johannes Guttenberg’s printing press that ushered in the Age of Enlightenment to Mark Zuckerberg’s Facebook that sparked a Social Media Revolution, technology has always been at the center of change.